Want Strong, Original Content? Interview Your People.

Want Strong, Original Content? Interview Your People.

We’ve all seen it. You search for information on, a topic — say, sales enablement — and Google turns up several pieces of content from the blogs of competing B2B companies, all of which cite the same sources, and say the exact same thing. Even worse? One or two...
The myth of the perfect blog post

The myth of the perfect blog post

I want you to imagine the perfect blog post. It’s got an informative, yet clever headline that drags in readers, and a click-compelling image that’s legal for you to use. The first line hooks your reader right away. The second paragraph hits your audience...
Edtech, ed tech, or ed-tech? Here’s the deal.

Edtech, ed tech, or ed-tech? Here’s the deal.

  I’d like to talk about a bee that’s gotten into my bonnet. I’ve been writing about education technology for three years, and in that time, a question seems to be buzzing in the background; one that everyone seems to be afraid to ask. Maybe...