It’s the start of a new school year, and it’s all hands on deck for e-learning companies.

As an edtech leader, you spend the last half of August and the first half of September tending to your existing clients. You help them roll out new content. You train personnel on your tech. And you are constantly, constantly troubleshooting.

But back-to-school chaos doesn’t mean your blog can go dark.

We’ve all been guilty of it. In August and July, people go on vacation. Things are let go. Blogs can be neglected. Then the hustle of the school year sets in and it’s October before you know it.

You need to keep that content rolling out. Not only does a dead blog look uninviting to visitors (also, not having fresh content is not going to bring any new visitors) but the more you update your site, the more frequently your site will be visited and indexed by search engines.

“But I’m slammed this time of year,” you say. “I don’t have time to blog.”

Okay, fair enough. Here are three quick ways you can update your site while dealing with back to school insanity.

1.) Re-use your old content. Do you have an evergreen post? Something that was published on your blog as a Back to School piece last year or the year before, that may still be relevant? Time to make it work for you all over again.
Pull up that content and change anything that may be dated about it. If it refers to old events or offers or personnel who have moved on, delete that. Make sure the cultural references are up-to-date. (Does it reference Tiddleswift? Delete. “Uptown Funk” as the song of the summer? Plug in “Despacito.”) Add in new offers or events. Now comes the magic part.  Change the date of your post and update it. Et voila, new blog post.

2) Do a video. No time to type a post? Make a quick video. Not a slick video, just a quick one of you delivering the message you might otherwise type into a blog post. As a professional writer, I get it — blog posts take time. You have to do research, look up links, find art, make sure your words make sense. If you’re an e-learning founder, you might not have time for that right now. So decide what to talk about (answer common questions from your clients, for example, or talk about the work you’re doing to prep for the school year). You might even Facebook Live to take questions from your audience in real-time and then post the link to your blog. (Some of my colleagues are big Facebook Live-rs. Here’s more from content strategist Erin Ollila about how Facebook Live has worked wonders for her businesses.)

3) Create a round-up. Round-ups are the best. Do you regularly read about the e-learning industry? Do you spend a lot of time listening to edtech podcasts? Write a round up of the most interesting articles or pods you’ve consumed recently. What about tools you use or integrate with that your audience might find useful or interesting (LMSes, quick video creation tools, or Open educational resources, for example.) Do you have an active social media presence? Did you have a funny or informational exchange with someone recently? Tweet a story time? If it makes sense to do so, Storify that thread and present it in a blog post.

Done. You have now updated your blog and are free to return to the chaos of early September.

Let’s make sure this never happens again, okay?

An ounce of prevention is worth a pound of cure, right? To make sure that next year, during back to school (or during graduation season, or midterms) you don’t let your blog lag, take the time to put together a content strategy. Plan what’s going to be on your site ahead of time. Write those posts ahead of time. Work from a schedule so you don’t have to worry about content when you’re crunched for time.

Need help? I’m a freelance content writer who specializes in e-learning. I can help take content off your plate so you can concentrate on your tech. Get in touch today. We’ll do a free 15 minute call to see if we work well together.