Conducting Interviews: A Guide for Content Marketers

Conducting Interviews: A Guide for Content Marketers

We’ve talked about interviews on this blog before. Showcasing your company’s expertise by interviewing your employees, partners, and happy clients is a valuable and powerful way to tell your brand’s story. But how do you actually do it? And how do...
Want Strong, Original Content? Interview Your People.

Want Strong, Original Content? Interview Your People.

We’ve all seen it. You search for information on, a topic — say, sales enablement — and Google turns up several pieces of content from the blogs of competing B2B companies, all of which cite the same sources, and say the exact same thing. Even worse? One or two...