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Imagine you’re a major company in the B2B space. Your sales are mostly handled by your channel partners, and to support them, you maintain a robust partner program. You offer a partner portal with comprehensive documentation, an incentive program to motivate them, and marketing materials they can use in their own efforts.
But are you training them? If your partner hires a new sales associate, can that person easily learn everything they need to know about your product as quickly as possible, …