Well. I kind of make stuff up for a living. I’m not actually making a living, actually.

Deep breaths. I’m gearing up for The Eagle & The Arrow‘s release next Tuesday.

The build-up to The Eagle & The Arrow’s release date has been so different from last year’s release of Beware the Hawk. I guess that makes sense. I had some time to prepare this year. I knew what worked well last time and what didn’t work so well.

Last year I promoted intensely on this blog and within my MFA community. I emailed a lot of reviewers who didn’t respond to me. I concentrated on a blog tour. There are worse things than doing a book tour in one’s pajamas, but I got the feeling that I was playing it too safe with Beware the Hawk.

This year, I decided to get out of my comfort zone a little. I tried some things I didn’t do last year. In some cases it’s meant reaching out to people and asking them for something. In some cases it’s meant putting money into promo. And in some it’s meant opening myself up for what could be a metric buttload of criticism. At this stage in the game, it’s hard to know what’s working and what’s not, but I am pretty certain that these items are going onto A.J.’s Standard Book Promotion Plan from now on:

  • I reached out on Goodreads by giving away copies of Beware the Hawk. That turned out to be incredible because bonus: a lot of people added my book. I’ve gotten pretty good at international postage in the past three weeks. I’ve sent copies to Serbia, Canada and Bulgaria. Next week, I plan to give away some copies of the Eagle & The Arrow.
  • I asked two authors I know and respect for blurbs for this book. I don’t like bugging people for blurbs but these blurbs helped a lot – I can use them on my promo materials and it’s always awesome when someone you respect writes something nice about your book, especially during a point in the publication process when I tend to doubt myself.
  • I’ve planned a book release party for the end of June, and sent invites to all the people I think might be interested, or who were supportive of the last book. (Ahem – if you’re interested send me a note or comment and I will send you details.) I also sent it out to local media. (Not the media I used to work for – other media that does not know me.) Can’t hurt.
  • I sent out books to reviewers I’ve worked with before and then asked for new reviewers who might be interested in doing reviews to contact me. I got a few answers and met one really cool new reviewer.
  • Lastly, I sent advance reader copies of my e-book to a small group of readers who were supportive of Beware the Hawk. These people were really good to me and my first book, so I figured it was only fair for them to get the first look at the sequel.

This book promo plan is obviously still in process. I want to try some new things. I’ve gotten a couple of interesting suggestions from friends. I belong to two author groups (Sisters in Crime & The New England Horror Writers) and I want to get more active with them. I want to go to Thrillerfest. I want to book some readings at places I have not read before. (I’m also open to any crazy suggestions anyone has for me.)

Mostly, I just want to meet readers. I had some success with that last year and it’s like a drug to meet someone who is excited about your work.

avocado milkshake

This is my favorite thing ever, and I will show you how to make one.

I discovered avocado milkshakes back when I was living and working in Boston, when I first began to come up with the idea for Beware the Hawk. As you might guess from the book, I spent a lot of time in Boston’s Chinatown; I walked through it every day to get to work and to get home, it was right near the bus station, so whenever I went out of town, I came through Chinatown, and then there was my lunch half-hour, and where better to spend it than in the warren of restaurants up the street.

My favorite restaurant wasn’t actually a restaurant at all. It was a food court. I don’t mean a food court like you get in a mall. Rather it was this hot, greasy, second-story room with a lot of vendors and a couple of cafeteria tables crammed into it; I’d have never even known it was there if a friend hadn’t taken it upon himself to bring me up there. It wasn’t a good idea to look too closely at the floors or the tables, but the food was incredible. And even better was a tiny juice bar wedged into a corner of the room. They sold bubble tea, of course, but they also had this watermelon juice that tasted, as my friend put it, “like summer in a glass.” But then there was this other concoction; the avocado milkshake.

I made a face the first time I saw the light green drink.

“Just try it,” said the friend I was with, another recent Chinatown food court convert. I did, and then I abandoned the Watermelon juice for good. The delicate, creamy flavor was unlike anything I’d ever tried. It was the perfect, subtle mix of sweet and savory. For the year I worked in Boston, I ordered an avocado milkshake on every single hot day. But then I got a job in another state and never found an avocado milkshake again. And then the Chinatown food court closed and I despaired. I had my last avocado milkshake in 2001. Until last week, when the weather heated up and I discovered that we had half an avocado in the fridge.

Now it wasn’t that I didn’t try to make these shakes until now. Before I left Boston, I watched the juice man make my drink carefully. I tried to see what he was putting in the blender. I asked him but either he did not speak enough English to tell me, or he wasn’t interested in sharing. And then, when I was living in a city with no avocado milkshakes and a hot day rolled around, I tried to make one. I kept trying, sporadically, for 12 years. I ruined countless avocados and at least one blender.

But now? This is my summer drink. This is what I will make when I take a break from writing during the hot months. It’s back in my life, and I’m not letting it go.

So how do you make an avocado milkshake?

My avocado milkshake uses almond milk rather than cow’s milk. This is partially because I happened to have it, and partially because the calories in an avocado are high enough that I like to offset them with a relatively low-fat alternative to dairy. But even better, the nutty flavor of the almond milk goes very well with the creaminess of the avocado. You’ll see. Also, it’s vegan. (I’m not a vegan, but eating vegan things makes me feel like I’m high-fiving the planet. It’s the CT yuppie in me. I can’t help it.)

It turns out the secret ingredient is patience, which is always in short supply in my kitchen. It’s worth mentioning that I really had no knowledge of avocados at the beginning of this quest. My introduction to avocado milkshakes was also my introduction to avocados, so it was through this attempt to make a milkshake that I became acquainted with the maddening process of choosing a ripe avocado, or ripening an unripe avocado, and understanding the various ways in which they can go bad. So many of my attempts were ruined by unripe avocados and a desire for a milkshake right now.

That, my friends, can only end in tears.

So here’s the first step. Go to the store. Get these ingredients:

avocado milkshake, agave

Don’t make my mistake and get the agave. Apparently it’s terrible for you, goddammit.

Avocados, which are usually on sale this time of year. Get the softest ones you can.
Almond milk.
Some sort of sweetener. (I’m using agave nectar, but only because I didn’t read all the blog posts about how agave nectar is going to grab me by the liver and throttle me before I bought the bottle. You can use honey, maple syrup, Stevia, or good old-fashioned sugar.)

You will also need:
cold water
ice
a blender

Step 2: Forget all about your avocado milkshake until tomorrow. This step is the one that defeated me for a decade. I know this is hard, but you must forget. That avocado needs to be really, really ripe.

Step 3: Is it tomorrow? Is the avocado ripe? Cut it in half. You will only need half an avocado per shake.

The pit will magically keep that other half from spoiling.

The pit will magically keep that other half from spoiling.

Step 4: Put a handful of ice cubes in the blender and crush them.

Step 5: Take the half without the pit, scoop out the tender, soft green stuff in the middle of the avocado and add it to the blender. Put the other half-avocado in a container and put it in the fridge. The pit will keep the avocado from turning brown immediately. It will keep for a day or two like that.

avocado milkshake

Step 6: Add a cup of Almond Milk, a cup of cold water and however much sweetener you want and blend. Once the mixture is well blended and the consistency of a milkshake, it’s ready.

avocado milkshake

It should look like what we affectionately call “Frog in a Blender.”

Step 7: Pour into glass and enjoy. Or you can drink it right from the blender. I’m not judging.

In a week, The Eagle & The Arrow will be released.  With review copies out already and with Amazon’s uncertain release dates, I cannot keep this secret any longer: the year-long naming contest has been ended and the nameless protagonist in Beware the Hawk has been named!

Who won? What’s the name already? Hold your horses, kids. First, let me dish out a little background:

About a year ago, when I first began to gather and organize my notes to write a sequel to Beware the Hawk, I realized that I had a story-telling problem. As I wrote on this blog at the time:

My book, Beware the Hawk, features an unnamed protagonist, because I really love not naming first-person narrators. Which works well sometimes but not always.  It worked well for the original novella, but what if the character were to appear in other stories? She won’t be able to get through another storyline unnamed. I’ve been calling her Pink in private, but that’s not a real name. You know, like Jane, or Bob, or Ponyboy.

I needed to start work on what would turn out to be but Pink was simply not going to get through a new story without a name. And so I called upon my readers last summer to give her one. The winner would get to name Pink and get a signed, free copy of the next installment of her book.

There were many very special entries (including Devon Sharktopus) but these were the three finalists, chosen by me because I liked all three:

Vanessa Pye, submitted by Daisy Abreu
Hendrikke Penelope Brackensfeld, submitted by Beth Callahan
Harleigh McManus, submitted by Karen Morrissey Covey

Then I asked readers to vote for their favorite names. And like Zarathusra, they spake thus:

The winner is…

Read more

The book itself won’t be released until June 11, but the first review for The Eagle & The Arrow has been posted, and I am thrilled.

Please check out So, I Read This Book Today and give the review a read.

So, I Read This Book Today is a brand new book review site run by Leiah Cooper, a lover of books and a fellow knitter. (She also makes quilts. She’s a woman of many talents.)

Her review of The Eagle & The Arrow made my day. Here’s one part of the review that made me squeal and do a happy dance in my office:

If your interests are the smart, the funny, the snide and the thoughtful, don’t miss this little book. It is a true gem of Modern Americana with a twisted mindset that has me looking forward to going back and reading the first book, as well as look forward to anything Ms. O’Connell writes next.

I cannot convey you how happy this makes me.

This is the part of the blog where I admit to being a gigantic coward when it comes to reading my reviews. I’m always nervous when I send out the review copies, but I’m much more nervous when a reviewer emails a link to me and tells me that his or her review is live. The first time I read any review of my work, I look at it through my fingers, while holding my breath, like a kid at a horror movie.

This is why I set my five bad reviews goal this summer. That way, when I get a bad review, I won’t be quite so disappointed, because yes, I will be getting a bad review, but I will also be achieving a goal.

Thankfully, I’m not on my way to that goal quite yet. This review was so good, and so thoughtful that it made my day. You can check it out the whole review here.

If you want to see more from Leiah, check out the sidebar. I am adding her site to my Links section.

Five bad reviews of either of my books from people I don’t know. That’s my goal for this summer. I told my husband this last week and he looked at me as if I’d sprouted an arm from the top of my head.

I do have a good reason for wanting five bad reviews: if I don’t get any bad reviews, not enough people are reading the book.

This doesn’t mean I’m eager to read a bad review of The Eagle and The Arrow. And it doesn’t mean that I want more terrible reviews than good ones. No one likes a bad review. But no bad reviews are almost as bad as no good reviews, I think, because that means only my friends are reading it. Though I treasure my friends and want them to read my work, I also want to reach readers of all kinds.

And if I reach a wide enough group of readers, I will find the haters. Not everyone is going to love my work, I know this. I mean, look at Amazon. There are people, alive and dead, who hate The Great Gatsby, Pride & Prejudice and The Fellowship of the Ring, so there are definitely people around who will hate my work. This summer, I want to get my book into enough hands that I find some of them.

Beware The Hawk novellaWow. The Goodreads book giveaway is no joke.

Today I launched my very first giveaway with the site, the first of several giveaways of Beware the Hawk I’m doing to lead up to the release of The Eagle and the Arrow next month.

My giveaway has been for one morning and already it’s been requested by several people. I’ve been checking back every hour like the obsessive person that I am, and it’s been kind of a thrill to watch people participating. Some people have added my book to their shelves. Some people have requested the giveaway. This is totally worth all the research, hair-pulling and cursing at the Internet I did on Friday when I tried to set up this giveaway.

I decided to try a series of giveaways after being prompted by other writers, every how-to-be-an-author-in-2013 blog post ever written and Goodreads itself. It was something I avoided last year, when BTH came out, because at first BTH was an e-book only (you can only give away physical books over Goodreads) and later, despite the advice of publishing friends, I was wary of giving away anything.

You know what? I really wish I tried the giveaway earlier. It’s a way to reach readers who a) I don’t know and b) don’t live near me. Even if the winner doesn’t read the book, or doesn’t like it, I will have still connected with a lot of readers who would be otherwise unavailable to me.

I’m pretty excited about all these readers. In fact, I’m excited about the series of giveaways as well. I’ll be doing one this week, next week and the week after, and then I will do some with the new book as well.

In the meantime, I’m working on some other goodness and I hope to post about that soon.

Eagle & The ArrowThis is a crowd-sourcing kind of post. I want you guys to tell me where to send my book.

Yesterday I started sending review copies of The Eagle & The Arrow to a few fantastic book reviewers with whom I have relationships, and also to an elite group of super-readers. (I like to call them The Resistance. Because why not.)

But now it’s time to open things up and start sending review e-copies of my book to reviewers I don’t know. So I thought I’d open this up here: Do you know of, or really like a book review site to which I should be sending The Eagle & The Arrow? Or are you a book reviewer (for this effort, I’m looking for people who write reviews for either book review sites, blogs or publications)? 

Let me know. Leave a comment with the name of the site or shoot me an email or tweet me or Facebook message me and tell me where you think I should send my review copies. Or fill out this form (I’m all about options):

You send me a recommendation and I will send an e-book galley to that site. I will write them a note and mention you by name and tell them that you loved them so much that you recommended them to me.

So tell me, who should I be emailing? I want to know.

WNPR, Colin McEnroe

Just after we got off the air.

Wow. That was fun. I’m just back from Hartford, and wanted to update the blog quickly and let you know how the show went.

First of all, the Colin McEnroe Show was a lot of fun. Colin, Lucy, Brian and Chandra had a lot to say about the state of the novel. The hour went by more quickly than I thought it would.

I really enjoyed the discussion. We heard “crap” used as an adverb in a clip, someone called in from Rwanda to talk about why e-books are such a gift to her, Lucy told us that the novel is called a novel, because it was a new art form and novel means “new” (which I guess I knew but never thought much about) and Game of Thrones was discussed. Repeatedly.

If you missed it, you can hear it online and see photos: click here for the show’s web page.

Oh, and I didn’t use my index cards at all. I had them out and I shuffled them on the desk in front of me, but I didn’t use them.

But then, I knew I wouldn’t.

 

It’s almost time to depart Bridgeport for Hartford, Conn. in order to appear on Colin McEnroe’s radio show at 1 p.m.

index cards, author appearance, Colin McEnroe

Honestly, I can barely read these.

As I wrote Friday, I will be appearing with three other authors to talk about the future of the novel. (Is it dying? Is it being cheapened by popular fiction?)

If you want to listen and you’re in CT, the radio station is 90.5 FM. If you don’t live in CT, you can listen to the live show here. The live show is a call-in ((860) 275-7266) and starts at 1 p.m. A rerun of the show airs at 8 p.m. or you can listen to the podcast here.

I will publish all these links to all my social media shortly.

At the moment, I’m sitting here with my second coffee. The mad dash to finish up my index cards is upon me. I’m scrawling the names of authors, works they’ve published and years of publication. I’ve got a couple of quotes, the name of a series, and for some reason, the definition of “bowdlerize.” I can’t read half the cards I’ve written. There are arrows from one random word to another. Items are circled for reasons that now escape me.

All this is pretty standard, actually. I write up index cards like this for almost every appearance I do, but I never use them. I read from the top one sometimes, but then I completely forget about them. It doesn’t matter. It’s like taking notes in class; the act of writing down the notes helps me remember what I wrote. And anyway, I always feel better having them with me.

Anyhow I have to get moving. Come, listen to me, Brian Slattery, Chandra Prasad and Lucy Ferriss talk to McEnroe at 1 p.m. Call in. Tweet to me. Join our chat about the novel.

Guys. GUYS. I’m going to be on WNPR on Monday. On the Colin McEnroe show On the radio.

I will be on the air with three other CT authors: Chandra Prasad, Brian Slattery and Lucy Ferriss.

We will be talking about the future of the novel with McEnroe, who is himself an author, at 1 p.m. on Monday, and folks, it’s a call-in show. This is the number: (860) 275-7266.  Call in. Ask lots of questions. The show airs on WPNR-FM 90.5 in Connecticut, but if you don’t live here, that’s okay, you can listen live (or listen to the file later) by going here.

UPDATE: If you miss the 1 p.m. show, a rerun will air at 8 p.m. Thanks to Betsy from WNPR for letting me know.

I’m going to be honest; I’m a little nervous to be on a panel with these authors. They’re all extremely accomplished. But I’m also excited; I can’t wait to talk with them about writing in general and the novel in particular.

For those of you who are not from Connecticut, Colin McEnroe is kind of a big deal. He was on AM radio when I was growing up and he must have been on at a time when I was home from in school, because his was one of the voices I heard daily.

I could go on and on, but I will make a long story short: in 2009, McEnroe moved to WNPR, which is one of CT’s NPR affiliates. He’s got a show that runs from 1 to 2 p.m. weekdays, and that’s the one I will be on Monday. He’s great to listen to; he’s a wit and he’s smart as hell and opinionated as a radio host ought to be. I once read a piece that described him as “The Hunter Thompson of Connecticut Journalism.” I don’t know if that’s really the case, but I aim to find out.

So guys, listen, call in. Tweet about it. It’s going to be fantastic.