If you’ve ever been to the Apple store, you know that it’s kind of an experience: you can buy products there; you can get your devices fixed there; and there are scheduled Today at Apple programs — like a music lab, a photo walk, or kids’ programs.

Today at Apple may seem, at first glance, like a free Apple-themed summer camp where you get to sign up for a course co-designed by Florence of Florence and the Machine. But look again: the offerings are actually slickly-packaged customer training …